The Bed and Breakfast Association Webinar - The Impact of Ai Search on Tourism & Hospitality Businesses

Date - Wednesday 2nd September 2026

Time - Noon 

Delivery - On-line 

Duration - 1 hour 

Search is changing, fast and the way your customers find you is no longer just Google rankings and keywords. AI is now deciding what gets seen, what gets recommended, and ultimately… who gets the booking, enquiry, or sale.

In this practical, no-fluff session, you’ll get a clear understanding of what AI search actually is, how it’s different from traditional search, and why it matters for your business right now.

We’ll walk through what’s already here, what’s coming next, and what the major tech players are quietly rolling out behind the scenes.

In this session, you’ll discover: -

• The real difference between traditional search and AI-driven search
• How platforms like ChatGPT, Perplexity AI, Google AI Overviews and AI Mode are changing visibility
• What “agentic AI” means and how AI assistants will start making decisions on behalf of your customers
• The latest in visual search and voice search, and why this matters more than you think
• The shift from SEO to AIO/GEO, and what you need to do differently
• What MCP and UCP are, and why they’re about to become very relevant to your business
• 3 core optimisations you will need to be found in AI search
• 5 quick wins you can implement straight away to improve your visibility.

Why this matters

AI search isn’t coming, it’s already here. And it’s moving faster than most businesses realise.

If you rely on being found online, this session will help you understand what’s changing, what to pay attention to, and how to stay visible as search evolves.

No tech overwhelm. No jargon. Just clear, practical insights you need to know and some tips you can actually use.