TechWeek NZ 2026 - The Impact of Ai Search on Your BusinessÂ
Thu 21st May 2026, 12:00 pm NZSTÂ - On-lineÂ
Search is changing, fast and he way your customers find you is no longer just Google rankings and keywords. AI is now deciding what gets seen, what gets recommended, and ultimately… who gets the booking, enquiry, or sale.
In this practical, no-fluff session, you’ll get a clear understanding of what AI search actually is, how it’s different from traditional search, and why it matters for your business right now.
We’ll walk through what’s already here, what’s coming next, and what the major tech players are quietly rolling out behind the scenes.
In this session, you’ll discover: -
- The real difference between traditional search and AI-driven search
- How platforms like ChatGPT, Perplexity AI, Google AI Overviews and AI Mode are changing visibility
- What “agentic AI” means and how AI assistants will start making decisions on behalf of your customers
- The latest in visual search and voice search, and why this matters more than you think
- The shift from SEO to AIO/GEO, and what you need to do differently
- What MCP and UCP are, and why they’re about to become very relevant to your business
- 3 core optimisations you will need to be found in AI search
- 5 quick wins you can implement straight away to improve your visibility
Why this matters
AI search isn’t coming, it’s already here. And it’s moving faster than most businesses realise.
If you rely on being found online, this session will help you understand what’s changing, what to pay attention to, and how to stay visible as search evolves.
No tech overwhelm. No jargon. Just clear, practical insights you can actually use.
If you can't make this session - send someone who can - you don't want to miss this - register below!
