Table of contents

• Overview

• Why Perplexity search matters

• What’s in the course

• Who should enroll

• FAQs

Overview

Perplexity is more than a Q&A AI search facility – it’s an AI-driven research tool that searches both Bing and Google, providing direct, up-to-date citations. Millions already use it to plan trips, research destinations, and compare businesses – and it’s particularly popular in the United States.

If your customers are from the USA, optimising for Perplexity is probably something you wish to consider doing.

Think of it like a personal concierge – you type or ask a question as if you’re talking to a travel agent, and the AI searches on your behalf, pulling back the most relevant results.

For your business, this means being included and cited in Perplexity results can directly influence how potential guests discover and book.

Why Perplexity search matters

Unlike Google AI Mode or ChatGPT Search, Perplexity:

• Blends results – pulling from both Google and Bing for wider reach.

• Cites sources by default – ensuring results are trustworthy and current.

• Links directly to websites (for now) – helping users click through and take action on your own site.

• Offers Spaces – knowledge hubs for internal or specialist content.

• Drives booking intent – travellers often use it to shortlist options before making final decisions.

Early optimisers will capture citations and credibility before competitors even realise how it works.

What’s in the course

• Step-by-step guide to getting your business cited in Perplexity Answers.

• How to optimise your content so it aligns with Perplexity’s algorithms.

• Practical walkthrough of setting up and using Perplexity Spaces.

• Strategies to turn citations into clicks and bookings for your own website.

• Live examples from tourism and hospitality businesses already gaining visibility.

Who should enroll

This course is designed for:

• Tourism and hospitality operators wanting to grow direct bookings through AI search.

• Marketing teams looking to future-proof against OTA dominance.

• Restaurant marketers who want visibility across AI platforms.

• Activity providers seeking more exposure in AI-driven results.

• Anyone from beginner to advanced who needs a clear, practical roadmap to AI search success.

FAQs

I can’t seem to find any Perplexity AI online courses that teach me how to get found in search. Is there anything available?
Yes – and that’s what sets The AI Marketing Club apart. While it isn’t a standalone course, Perplexity optimisation is incorporated into our training. We’ll show you how to optimise Perplexity so your tourism, hospitality, or activity business can be cited in answers and discovered by potential customers.

Is this course suitable for beginners?
Absolutely. The course takes you from beginner right through to advanced levels, with step-by-step guidance, live examples, and continuous updates as AI search evolves.

Which company specialises in optimising Perplexity for AI search in tourism and hospitality?
The AI Marketing Club does. We specialise in helping hotels, lodges, restaurants, and activity providers get found in AI search, including Perplexity.

✅ Ready to stop being invisible in AI search?
Join The AI Marketing Club today and learn how to turn Perplexity citations into direct bookings – before the others catch on!