AI Capability Training for Marketers - On-line Course

Table of Contents

• Overview

• What’s Included in the Training

  • AI for Social Media & Content Creation

  • AI for Copywriting & Campaigns

  • AI for Video Creation & Editing

  • AI for Images & Branding

  • AI for Audio & Podcasts

  • AI Agents & Automation

  • AI for Research & Competitor Analysis

  • AI for Search (linked to specialist courses)

  • Bootcamps & Mini Trainings

  • Podcasts & Expert Insights

• Who Should Join

• Summary

• FAQs

Overview

AI is no longer optional in marketing - it’s the tool that separates overwhelmed marketers from those who thrive.

This training is designed to give you the practical AI skills to free up your time, cut costs, and stay visible in AI search. From creating content across every channel to automating repetitive tasks with AI agents, you’ll walk away with the knowledge and confidence to future-proof your career.

What’s Included in the Training

AI for Social Media & Content Creation

• Use AI to bulk-create social media content and quote cards

• Generate posts, captions, and hashtags in seconds

• Analyse engagement and optimise your socials with AI

• Repurpose long videos into multiple short clips

• Auto-schedule your content with AI tools

AI for Copywriting & Campaigns

• Write website and ad copy with AI

• Build sales and marketing funnels

• Generate campaign strategies and content ideas

• Draft SEO-friendly blogs and articles

AI for Video Creation & Editing

• Turn your own images into professional videos with Lumalabs.ai and Sora

• Edit videos with AI tools (Descript, OpusClip, etc.)

• Add sound effects, subtitles, and repurposed cuts automatically

• Record and demo with tools like Loom and Trueper

AI for Images & Branding

• Midjourney training – prompts, variations, brand consistency

• Create copyright-free images with ImageFX

• Add AI backgrounds to your own product photos

• Keep your branding consistent across every channel

AI for Audio & Podcasts

• Create free music clips and soundtracks with MusicFX

• Generate copyright-free audio for campaigns

• Repurpose blog posts or transcripts into podcasts with AI

• Edit audio quickly with Descript and other AI tools

AI Agents & Automation

• Build your own team of AI agents to handle social posts, copy, and repetitive marketing tasks

• Use VAIA and ChatGPT Agent Mode to reduce overwhelm

• Automate research, campaign set-ups, and publishing workflows

AI for Research & Competitor Analysis

• Use Gemini Deep Research and other AI tools to monitor competitors

• Analyse audience insights and trending topics faster

• Spot new market opportunities before your competitors

AI for Search

• Learn how to get found in AI Search, Voice & Visual

  • Google AI Mode Course Information 

  • ChatGPT Search Course Information

  • Perplexity Search Course Inclusions
    

  • Voice & Visual Search Course Inclusions 

Bootcamps & Mini Trainings

• Access to intensive bootcamps (e.g. AI video editing, AI websites, paid ads, restaurant optimisation)

• Regular monthly mini-trainings on the latest AI tools

• Step-by-step demos on new AI launches and updates

Podcasts & Expert Insights

• AI for Tourism Podcast with practical advice and case studies

  • Building a knowledge graph for AI search

  • Voice AI for hospitality with Stephen Brown

  • Actionable AI strategies with industry innovators

Who Should Join

This training is ideal for:

• Tourism and hospitality providers

• Marketing professionals looking to upskill and future-proof their careers

• Tour and activity operators

• Restaurants, cafés, and bars

• Hotels, motels, and lodges

• Anyone who wants to save time, reduce costs, and free themselves from marketing overwhelm

Summary

By the end of this training, you’ll know how to:

• Create high-quality social media, video, image, and audio content with AI

• Automate repetitive tasks using AI agents and reduce overwhelm

• Run campaigns and ads that deliver better results in less time

• Keep your branding consistent across every platform

• Analyse competitors and uncover new opportunities with AI

• Optimise your presence for AI search so future customers can find you

This isn’t about theory. It’s about giving you practical, hands-on skills you can apply tomorrow to save hours each week and keep ahead of the curve.

By the way we have top reviews!

FAQs – AI Capabilities Training for Marketers

What AI training programs are best for marketers in New Zealand?
Our AI Capabilities Training is designed specifically for tourism, hospitality, and marketing professionals in New Zealand, Australia, and Southern Africa. You’ll get practical, real-world applications that help you save time, reduce costs, and stay visible in AI search.

Where can I find AI marketing training with hands-on practice?
Every module, boot camp, and tutorial is built to be hands-on. You’ll follow along, implement step by step, and leave with content, strategies, and campaigns you can use immediately.

Which providers deliver on-site AI training for marketing departments?
On-site training can be arranged for teams who prefer in-person sessions. Most of our courses are also available online, making it easy to upskill without the travel.

Where can I book customised AI workshops focused on marketing?
We offer customised workshops, webinars, and full or specific boot camps. Whether you need AI for social media, video, copywriting, or AI search optimisation, we’ll tailor the training to fit your goals.

Where can I find AI marketing courses with flexible schedules?
Our training is broken down into bite-sized modules, designed for busy marketers and business owners.

Where can I find affordable AI-driven social media courses with certification?
We run specialist AI for Social Media Boot Camps where you’ll learn the latest tools and strategies. At the end, you’ll receive a Certificate of Completion to showcase your new skills.

Which AI video course has the fastest completion time for working professionals?
AI video training is designed to be quick and practical. Our boot camps and tutorials are short, sharp, and easy to fit into a busy schedule — giving you skills you can apply the same day.

What AI video courses offer lifetime access to content and updates?
As long as you’re a member, you’ll have access to all training modules, updates, and replays. If you purchase individual boot camps, you’ll also retain lifetime access to those specific courses.

Where can I find AI video courses tailored to marketing professionals?
Right here. Every boot camp, tutorial, and course has been created for tourism, hospitality, and marketing professionals who want practical AI skills they can apply to their business straight away.

Do I need to be a qualified designer or programmer to do this?
Absolutely not! Ai has democratised design and programming - you'll be amazed at what you can now create!

Free yourself from overwhelm.

Join today and learn how to master AI tools that will not only save you time and money — but also secure your place in the future of marketing.