How to Get Found in ChatGPT Search - On-line Marketing Training
ChatGPT has evolved into a powerful AI search option used by millions to plan trips, book restaurants, arrange flights, and discover activities, all while receiving personalised recommendations. Unlike traditional search, it doesn’t wait for people to click through endless links. It does the research for you across multiple sources and returns a concise, tailored answer, like talking to a personal travel concierge.
For example, you might ask: “I want to stay in Queenstown in September with my family of four, within walking distance to a Thai restaurant, and where the accommodation also caters for gluten-free breakfasts.” ChatGPT will go off, check availability, reviews, and local options, then come back with a short list of highly relevant recommendations.
Table of contents
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Why ChatGPT search matters
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What’s in the training
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Who should enrol
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FAQs
Why ChatGPT search matters
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AI does the searching, not the human, shortening the path from question to booking
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Only a handful of recommended options appear, so visibility is everything
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Hyper-personalised answers match traveller intent (budget, dietary needs, proximity, vibe)
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Voice and visual search are rising, changing how travellers discover and decide
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Early optimisers capture market share while competitors remain invisible
What’s in the training
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How AI composes answers, where it looks, how it weighs trust, and what gets cited
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Practical actions to help your business be included and recommended in AI answers
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Content optimisation for articles, blogs, menus, listings, and reviews
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Schema and structured data essentials tailored to tourism and hospitality
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Image and video optimisation to support visual and voice search discovery
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Review strategy and profile tune-ups (Google Business Profile, OTA pages, directories)
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A readiness checklist to make implementation fast and trackable
Who should enrol
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Accommodation providers: hotels, lodges, resorts, B&Bs
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Tour and activity operators
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Restaurants, cafés, and bars
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Hospitality, Restaurant and Tourism Associations
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Multi-property groups and franchises with in-house marketing teams
FAQs
Do I need to be technical?
No. We walk you from beginner right through to advanced, so the training caters for all levels.
Where can I find online courses to improve my ChatGPT search skills?
Right here. The ChatGPT Search Training is included in the AI Marketing Club monthly membership. It is tailored specifically for tourism and hospitality businesses, showing you how to get found in AI search results and turn visibility into direct bookings.
What paid ChatGPT search courses have the best reviews?
Our training has received strong feedback, with members consistently rating it highly. They value the practical, step-by-step approach and the fact that it’s designed specifically for the travel and hospitality sector.
Where can I enrol in a ChatGPT search course with flexible scheduling?
Our training is self-paced and delivered in short, bite-sized modules. You can learn whenever it suits you, making it ideal for busy hospitality and tourism professionals.
Which online providers offer ChatGPT search training with expert instructors?
The AI Marketing Club is led by Victoria Ludemann, an AI trainer and keynote speaker who partners with Hospitality New Zealand, is an affiliate partner of Africa’s Eden Tourism Association, and has spoken at Tech Week NZ in 2024 and 2025. We also collaborate with industry experts through podcasts and guest sessions, so members benefit from a wide range of perspectives and applied knowledge.
Which courses focus on advanced ChatGPT search techniques and tools?
Because AI search is evolving every month, our training isn’t static. The AI Marketing Club provides ongoing updates, new tutorials, and advanced strategies as part of your membership. This way, you’re not just learning once and moving on, you’re continuously upskilling with the latest techniques, from beginner through to advanced, all tailored to tourism and hospitality.
Want to learn how to be found in AI search?
Join the AI Marketing Club today and unlock ongoing ChatGPT Search Training, expert-led tutorials, and real-world strategies to capture more direct bookings.