Booked or Bypassed: OTAs are Hijacking Ai Search - What Can Accommodations Do? Ai 4 Tourism Podcast
Sep 24, 2025In this episode I sit down with Ashwin Kamlani, Founder & CEO of HyperFunnel.ai, to unpack why OTAs are dominating AI search results right now and what independent hotels can do to get seen and booked. We cover the shift from Google’s ten blue links to AI answers, how LLMs like ChatGPT, Perplexity and Claude will handle hotel bookings, and practical steps you can take today to protect margins and win direct bookings.
Watch if you want to learn
* Why traffic to hotel websites is already declining in AI search
* How OTAs ended up owning so much “AI real estate”
* What “bookable inside an LLM” could look like
* What destination marketing sites should be doing right now
* A simple playbook for independent hotels, motels, and small groups
Guest Information
Ashwin Kamlani, Founder & CEO, HyperFunnel.ai – building voice-first, conversational booking tech and the plumbing to make direct bookings possible inside LLMs.
Connect: https://hyperfunnel.ai/
Chapters
00:00 Intro and why this matters for hotels
02:00 From GDS to OTAs to AI search, the fast history
08:45 Why consumers are shifting from Google to LLMs
12:58 The funnel flattens, research to booking inside chat
17:30 Are independents getting shown, or just OTAs
22:05 Perplexity, TripAdvisor, and early booking experiments
26:40 What HyperFunnel.ai is building, voice agents and booking
32:10 PMS, channel manager integrations to expect
35:25 Practical steps hotels can take right now
41:10 DMOs, destination sites and their role in AI search
44:30 Infrequently asked questions, what to publish
48:20 Final takeaways and how to reach Ashwin
Key takeaways
- AI search returns fewer options, not more, so citation and source quality matter far more than keywords.
- Expect end-to-end trip planning and booking to happen inside LLMs, which will reduce site traffic. Prepare to be discoverable and transactional in those environments.
- Independents can still win by publishing deep, specific facts that LLMs can quote, plus keeping official site data up to date.
* Get ready for voice-led queries and conversational booking, both on your site and inside assistants.
Want to find out more about HyperFunnel? Go to https://hyperfunnel.ai/
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