MCP vs UCP. Why Tourism Businesses Need Both to Be Found and Booked in AI Search
Jan 29, 2026
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Ai search is no longer just about visibility. It’s rapidly moving toward action.
For tourism, hospitality, and travel businesses, that means two things now matter equally:
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Being discovered by AI
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Being bookable by AI
This is where MCP and UCP come in.
If you’ve heard these terms floa...