MCP vs UCP. Why Tourism Businesses Need Both to Be Found and Booked in AI Search agent libraries ai 4 tourism news blog ai agents mcps ucps Jan 29, 2026

Ai search is no longer just about visibility. It’s rapidly moving toward action.

For tourism, hospitality, and travel businesses, that means two things now matter equally:

  • Being discovered by AI

  • Being bookable by AI

This is where MCP and UCP come in.

If you’ve heard these terms floa...

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