Why Tourism Businesses Need Both AI Search Optimisation and Google’s Business Agent ai 4 tourism news blog google ai releases google business agent Feb 10, 2026

AI discovery is no longer the finish line.

For tourism, hospitality, and travel businesses, being found by AI is only half the equation. The next phase is being chosen and booked inside AI-driven environments.

This is where the relationship between AI Search and Google’s Business Agent becomes cri...

Continue Reading...
MCP vs UCP. Why Tourism Businesses Need Both to Be Found and Booked in AI Search agent libraries ai 4 tourism news blog ai agents mcps ucps Jan 29, 2026

Ai search is no longer just about visibility. It’s rapidly moving toward action.

For tourism, hospitality, and travel businesses, that means two things now matter equally:

  • Being discovered by AI

  • Being bookable by AI

This is where MCP and UCP come in.

If you’ve heard these terms floa...

Continue Reading...
/