How to Get Found in AI Search: Building a Knowledge Graph That AI Can’t Ignore

In this episode, I sit down with Kim Renberg from WordLift.io to unpack how tourism and hospitality businesses can future-proof their online visibility in the era of AI search, voice assistants, and generative search. We dive into why knowledge graphs are becoming the backbone of AI discovery, how to structure your data so AI tools want to recommend you, and how small tour operators can harness enterprise-grade strategies to get cited, trusted, and booked. If you’ve ever wondered how to make sure your hotel, restaurant, or tour company shows up in Google AI Mode, ChatGPT, or voice searches - this is your blueprint.

Here's What We Covered: - 

• What WordLift Does

  • Gives AI tools structured, machine-readable access to your content.

  • Builds custom knowledge graphs that tell AI exactly who you are, what you offer, and why you’re relevant.

  • Helps you produce AI-ready content with brand voice intact.

• Why Knowledge Graphs Matter

  • They turn unstructured website content into entities that AI can easily understand.

  • Unlike Google’s giant, generic knowledge graph, a custom graph is precise, brand-specific, and commercially focused.

  • Increases AI trust by linking every piece of content to your verified brand and authorship.

• Structured Data & Schema Markup

  • WordLift uses schema markup to organise entities so machines interpret them correctly.

  • Every content piece gets its own unique ID, improving discoverability in AI search.

• Tourism & Hospitality Use Cases

  • Creating rich territory data for destinations (hotels, restaurants, ski resorts).

  • Adding hyper-personalised details (e.g., pillow menus, allergy-friendly dishes, parking info).

  • Organising restaurant/tour data around specific customer needs (e.g., gluten-free tours in Queenstown).

• Video & Visual Search Readiness

  • Video IDs and context can be embedded into the knowledge graph.

  • Ensures YouTube/Instagram content gets connected to your brand and picked up by AI search.

• Personalisation in AI Search

  • Ability to tag and store specific customer-related details (allergies, amenities, services) so AI can retrieve them instantly.

  • Enables complex, hyper-local queries like "Which hotels in Queenstown have feather pillows and lake views?"

• Brand Voice Consistency

  • Content generated via WordLift’s AI can match your brand’s tone.

  • Keeps messaging consistent across articles, FAQs, and AI chatbot responses.

• Integration with Chatbots & Voice Search

  • Works with existing chatbots to improve the semantic quality of answers.

  • Can power Alexa/voice assistant queries for hotels and restaurants.

Tourism Takeaway

Being listed online is no longer enough - AI search engines only surface a handful of results. If you want to be in that short list, you need structured, trustworthy data that speaks AI’s language. A well-built knowledge graph is your ticket to being recommended, booked, and remembered.

Contact Information

• Guest: Kim Renberg – WordLift.io

• Website: https://wordlift.io

• LinkedIn: https://www.linkedin.com/in/renberg/