Practical Ai Tips Travel Brands Can Apply Tomorrow - Ai For Tourism Podcast with Ivan Ivanovic, Hosted by Victoria Ludemann

Guest: Ivan Ivanovic, AI Content Consultant for Travel & Tourism Brands from Ai Tourism Innovator
Host: Victoria Ludemann - Ai 4 Tourism Podcast Show Host & Founder of The Ai Marketing Club 
Duration: ~60 minutes

Episode Overview

In this episode, I sit down with Ivan Ivanovic, an AI Content Consultant with over 25 years of experience in journalism, tourism, and marketing. Ivan helps tour operators, DMOs, and travel tech companies save time, boost engagement, and generate B2B leads with practical, AI-powered content strategies.

We explore real-world AI applications that travel brands can implement immediately to save time, cut costs, and improve visibility. Ivan also does a live demo on building a custom GPT that can create AI-powered content for your social media, blog posts, and emails in minutes.

What You’ll Learn in This Episode

• Why AI is not a magic trick - it only works when combined with your expertise.

• How the market has shifted from Media Companies → Tech Platforms

• And how there's a movement away from Social Media → Interest Media.

• Why interest-driven, niche content now outperforms mass followers

• How to create your own custom GPT inside ChatGPT to streamline content production.

• Practical AI workflows for social posts, blogs, emails, and lead generation.

• Why Ivan believes bottom-up AI capability training is essential for small travel businesses.

• The importance of personal branding when using AI in travel marketing.

Key Takeaways

• Human + AI = Magic – Your expertise paired with AI creates the best results.

• Shift to Tech & Interest Media – Travel discovery is driven more by AI-powered platforms and niche content than broad social messaging and followers.

• Build Your Own GPT – Custom GPTs allow you to save time and keep brand tone consistent.

• Workflows Matter – Strategy and structured prompts prevent generic, “vanilla” AI output (Ivan's free prompt guide will help you with this - link to free resource below just for our listeners!).

• Email isn’t dead – ROI from email campaigns can still reach 30 - 40x when done well.

• Start Simple – Focus first on text + visuals before scaling into voice and video.

• Personal Branding Wins – People follow people, not just company accounts.

Chapter Markers & Time Stamps

• [0:00] Introduction & Ivan’s Background

• [3:20] The Shift from Social Media to Tech-Driven Travel Discovery

• [7:05] Why AI Capability Training Matters

• [11:45] How to Build a Custom GPT in ChatGPT (Live Demo)

• [18:00] AI Content Creation Workflows & Best Practices

• [27:00] Using AI for Email Marketing & Lead Generation

• [32:00] The Importance of Personal Branding in AI Content

• [36:00] Adapting AI Strategically: Bottom-Up Training

• [45:00] Q&A: Overcoming Overwhelm, Where to Start with AI

• [54:00] Final Thoughts & Resources

Connect with Ivan Ivanovic

• LinkedIn Live: AI Tourism Talks – Watch Here 

• Newsletter: AI Tourism Innovator – Subscribe on LinkedIn 

• Website – ai-tourism-innovator.com 

  Email – [email protected] 

• 🎁 Free Resource – Get Ivan’s 100 Free ChatGPT Prompts Guide 

Your Host - Victoria Ludemann -  Victoria teaches tourism businesses how to get found in Ai Search, Voice and Visual Searches along with how Ai can also save them time and money. Daily Trainer & Speaker TechWeek NZ 2024 & 2025, Hospitality New Zealand Conference 2025 Speaker on Ai for Hospitality and Accommodation, Speights Ale House Conference Ai Keynote Speaker 2025, Ai Marketing Trainer for Africa's Eden Tourism Association. Approved Regional Business Network Partner Provider. HNZ Affiliate. MyGuide Queenstown Affiliate. Featured in Otago Daily Times & Mountain Scene. 25+ years in digital. 4.5 - 5 star consistent reviews