A quick practical guide to fixing “vanilla AI writing”

If you’ve started using AI tools like ChatGPT for your marketing, emails, or blog posts, you’ve probably noticed something.

Everything starts to sound the same. Flat. Generic. A bit robotic.

What I call “vanilla AI writing.”

Once you see it,...

Image Credit - Gemini - Nanobanana

In 2025, research showed that 60% of Google searches ended without a click.

When AI Overviews appear, click-through rates can drop by up to 47%.

The same report found that restaurant-related searches saw a 273% increase in keywords triggering AI Overviews in jus...

AI discovery is no longer the finish line.

For tourism, hospitality, and travel businesses, being found by AI is only half the equation. The next phase is being chosen and booked inside AI-driven environments.

This is where the relationship between AI Search and Google’s Business Agent becomes cri...

Ai search is no longer just about visibility. It’s rapidly moving toward action.

For tourism, hospitality, and travel businesses, that means two things now matter equally:

• Being discovered by AI

• Being bookable by AI

This is where MCP and UCP come in.

If you’ve heard these terms floa...

I recently sat down with Mike Bayly, founder of The AI Corner and Managing Partner at Allexive, for a conversation that every tourism and hospitality business needs to hear. What we covered affects bookings, visibility, customer behaviour and how people will discover experiences in the future.

AI i...

In this episode, I speak with Brad Brewer, Founder and Chief AI Officer at Agentic Hospitality, about how hotels can reclaim control of their guest journey and drive direct bookings in the age of AI. 

Brad shares insights from working with over a million hotels worldwide, including major brands lik...

In this episode I sit down with Ashwin Kamlani, Founder & CEO of HyperFunnel.ai, to unpack why OTAs are dominating AI search results right now and what independent hotels can do to get seen and booked. We cover the shift from Google’s ten blue links to AI answers, how LLMs like ChatGPT, Perplexity a...

On the 22nd of August, Google announced that AI Mode was launching in New Zealand and Australia. That’s big news for us in tourism and hospitality. But as of the 27th of August, it’s still not actually live. Every time I test, I still get the message that AI Mode is not available on this device or a...

Guest: Ivan Ivanovic, AI Content Consultant for Travel & Tourism Brands from Ai Tourism Innovator
Host: Victoria Ludemann - Ai 4 Tourism Podcast Show Host & Founder of The Ai Marketing Club 
Duration: ~60 minutes

Episode Overview

In this episode, I sit down with Ivan Ivanovic, an AI Content Consul...

We are excited to share a conversation I had with Stephen Brown from Awesome AI, where we explored how Voice AI for restaurants and hospitality is already changing the way customers order, staff work, and businesses grow.

Stephen’s background is incredible. From starting at McDonald’s and later run...

The Impact of AI on Search in Travel – With Tony Carne

In this episode of the Tourism AI Podcast, I sit down with Tony Carne from Everything AI in Travel to unpack how the rise of AI Search, Visual Search, and Visual AI Search is changing the way travellers discover, plan, and book their trips.

To...